Holla'back Records, Entertainment & Talent Management, South, LLC. is an Independent Record Label, Entertainment and Management Company which began releasing hit records and managing talent (rappers/singers/photographers/models/dancers etc.) in 1998.

Its first EP release, Holla'back Presents Trajik & the Black Casba, was introduced to critical acclaim by numerous venues, including the start up distribution company The Orchard: which is now one of the nation's largest Internet Distributors.

Several tracks on that initial project introduced the world to now up and rising superstar Apex-Tech, producer of 50 Cent's hip hop smash hit "I Get Money." In addition, that first release featured several tracks produced by super producer Elijah Wells, producer and founder of the hit R&B sensations Nina Sky, platinum selling artist Sean Paul and others. Super producer Kerry "Krucial" Brothers" of the multi-platinum, superstar publishing company "Krucial-Keys" (Alicia Keys' co-publisher on several projects) acted as a consultant for Holla'back Records..., LLC. on this release. Krucial offered to remix his favorite track "Q&A" for Trajik. However, due to scheduling conflicts, this project never materialized. Trajik & Kevlar then released/recorded several other singles including "Make It Hot, Rock Thru It, Cash, Brothas" and numerous others. Additionally: Kieon/KTG, formerly of Trajik, has worked with rap superstar Cam'ron as Ma$e's body double in his hit music video "Horse & Carriage" (see Videos) and was booked on MTV Jamz. Holla'back's roster of future superstars also included KYEE & the original FUCHURE (an 8 year old hip hop genius).  Fuchure was also booked for a photo shoot which featured him in a print advertisement for Ebony magazine with the late, great, Esther Rolle of Good Times and in various other print ads including for CVS Pharmacy. Fuchure (now a grown man performing under the stage name LA VIE-see Videos) also successfully auditioned for a kid's group; a project previously considered by employees of super producer and multiplatinum artist Wyclef Jean's company. Kyee, Trajik and other Holla'back talent were featured in a skit on NBC'S Conan O'brien show. Kevlar, formerly of Holla'back Records' The Black Casba, also wrote the hit song "Crime Side" for the pilot of the hit Television pilot "Street Time" which had a limited run on HBO.

In 2009, the quadruple threat (model/dancer/singer & actor) JABAR..the hottest new Teen sensation since Chris Brown..was introduced to the world. Jabar has been performing throughout the ATL including a breathtaking concert at Club Famous, UGA, the Sweet Auburn Fest and others. JABAR is now performing under the stage name KA$H DRACO. He has walked B.E.T's red carpet at their Hip Hop Awards and wrote for P. Diddy's former Day 26 member ''Que" (Qwanelle Moseley). Look for KA$H DRACO to shock the entire entertainment community in 2014.

In 2003, our hit Independent Release, Holla'back, was included in a federal copyright infringement lawsuit which alleged that hip hop superstars Fabolous & The Neptunes (Pharrell Williams &  Chad Hugo), et. al. used Trajik's music and lyrics, without authorization/compensation, and repackaged/distributed it under the title Holla back (Young'N)

Details of the lawsuit and our groundbreaking Documentary ''INJUSTICE FOR ALL...SUMMARY MISJUDGMENT" (which details allegations of How Hollywood...allegedly...steals some of the biggest hit movies, songs, video games etc., IN THE NAME OF THE LAW-Summary Judgment) are featured in the links above:"HOLLA'BACK VS. YOUNG'N'', "PRESS'' AND "INJUSTICE FOR ALL." 

Remember, we are HitMakers..Not HitTakers!...If you heard a Hot Trak it's..Holla'back!